Your Style Guide Defines Your Brand
See a few examples of style guides, corporate overviews and messaging frameworks.
In 2018 I led a complete overhaul of the Seagate Brand Mission Statement and Style Guide. These guides were implemented with great success.
In addition to corporate guidelines you also need product-level definition. Here is a Seagate Guardians Series guide that accompanied new naming and iconography for B2B products.
The Seagate enterprise product overhaul soon followed, with the launch of the Datasphere Fleet naming and brand guidelines.
In 2023 I directed a comprehensive refresh of the OWC brand, with an emphasis on the creative professional community and SEO search ability for OTHER WORLD.
