JEFF FOCHTMAN

San Jose, CA | 714-496-2463 | JeffFochtman@gmail.com | linkedin.com/in/Fochtman

MARKETING PROFESSIONAL | BRAND & GTM STRATEGIST

Versatile leader with 20 years of experience creating value for both large corporations and startups. Proven expertise in marketing strategy, communications, demand generation and event execution.

Core Competencies: Marketing Strategy | Brand Management | Business Development

Event Management | Content Creation | Demand Generation | Integrated Campaigns

PROFESSIONAL EXPERIENCE

(Stealth), Columbus, GA.                                                             06/2024 – Current

Advisor, Marketing and Business Development

(Stealth) is an AI Data Center provider offering unique business and environmental sustainability advantages for high performance workloads. Currently in build-out of MVP site, with onsite power generation and zero emissions, (Stealth) will offer 5 locations of managed services nationally by 2026.

·       Brand positioning for investor and partnerships, including competitive analysis and road mapping.

·       Website and marketing tech-stack build-out, go-live planned for October 2024.

·       Content strategy and execution. (AI, NVIDIA DGX, SaaS, Colocation, Green Power, Sustainability)

·       Business development activations, including tenant acquisition and MSP collaborations.

OTHER WORLD COMPUTING (OWC), Woodstock, IL.                                    02/2023 – 05/2024

CMO, Chief Marketing Officer  

OWC is a premium technology solutions (Hardware & SaaS) provider for creative professionals, SMB’s and M&E studios globally. I joined OWC to lead marketing, communications and demand generation with an updated GTM strategy. Delivered 20% YoY growth in key categories (+$5M) and delivered strategic new business by increasing awareness, distribution and indirect reseller partner counts by over 200%.

·       Delivered holistic brand refresh, realized in trade events, online, webinars and packaging.

·       Developed community and partner marketing campaigns by deploying a 20-person creative pro ambassador team with deep connection to the OWC brand.

·       Increased advertising ROAS +150% with data-driven content optimization over previous year. Integrated across SEO/SEM and direct advertising on Google, Amazon and Facebook/Instagram.

·       Created full CRM stack (HubSpot) for ABM (Account Based Marketing) nurture tracks and lead scoring. Delivered massive 100%+ YoY growth in new SMB account direct sales.

·       Partnered on high-ROI affiliate marketing programs +30% YoY, with a data-led growth hack strategy.

·       Revised product launch and NPI processes, leading to huge improvements in PR launch coverage.

·       Executed 4 large-scale events (NAB, IBC, CES, Cinegear) and 20+ smaller table-top events, increasing booth leads and post show revenue by over 100% Y-o-Y.  

SEAGATE TECHNOLOGY, Fremont, CA.                                                         04/2020 – 12/2022

Senior Vice President of Marketing, Communications and Global Business  

Over the course of a decade, I achieved increasingly significant milestones, rising to the role of head marketing executive and reporting directly to the CEO. With full-stack marketing strategy, creative services and brand management duties, leading diverse teams of over 400 FTE professionals.

I drove digital transformation initiatives into SaaS and recurring revenue businesses while also having direct oversight of core product line management. $10B P&L across diverse markets and regions.

·       Developed comprehensive marketing strategy, ratified with board oversight and approval.

·       Owned budget management of global marketing spend (corporate and channel), over $65mil/annual.

·       Launched Seagate Lyve Cloud and Lyve Mobile recurring revenue DTaaS and SaaS brands, onboarding +50 new customers (Zoom, Juniper, Zendesk, MLB) in the first year.

·       Developed Seagate partner marketing strategy with 75,000 active individual account participants.

·       Overhauled marketing tech stack, automating new CRM (SFDC / Adobe) platform tools.

·       Built a highly effective events program, participating in over 170 live and digital events per year.

·       Launched programs for partner activations in Blockchain (Web3, Crypto, DeFi) and Cybersecurity.

SEAGATE TECHNOLOGY, Cupertino, CA.                                                       04/2012 – 04/2020

Vice President of Marketing, Communications and Consumer Business

Led all corporate marketing functions including PR, creative services, demand generation and product marketing. Also directly led Consumer Business P&L driving a $1.2M P&L.

·       Repositioned Seagate with comprehensive corporate rebranding. Launched the ‘Craft the Datasphere’ multi-channel campaign and messaging framework.

·       Led global communications, PR and narrative with a 15-person multi-region internal team and 3-external agency partners. Improved brand value with data-led social listening and activation.

·       Built outsourced SSD and DTaaS (Data Transport as a Service) businesses adding $200M revenue.

·       Oversaw business development activities leading to a new gaming segment reaching $100M revenue in year 3. Developed ongoing licensing partnerships with Xbox, Sony, Disney and Marvel.

·       Developed Seagate Secure™, a B2B and Enterprise data security initiative aligned with product firmware feature set. Netting $400mil in annual revenue for badged products.

·       Led new product introductions of Seagate B2B products, dubbed The Guardians Series, resulting in $50-60M per quarter net profit gains.

·       Acted as GM for Seagate Consumer and SMB division, growing from $800m to $1.4B.

·       Innovated new content repository (branding.seagate.com) and automated syndication strategies.

·       Led comprehensive marketing strategy of Seagate ‘s acquisition and usage of the LaCie brand.

CLOUD ENGINES INC. (Pogoplug™), San Francisco, CA.                             10/2009 – 03/2012

Vice President of Marketing, Communications and Sales

Cloud Engines was launched as a venture backed start-up, with a cloud-based service like Drobox, with unlimited file sharing and team connectivity. I pioneered full lifecycle GTM strategies while building a small but efficient sales and marketing team, scaling over 3-years into all target major-accounts.

·       Launched distribution across 29-countries with SKU placement at all major accounts.

·       Built full-stack marketing technology platform including website, CRM, community forums and social media footprint. Developed comprehensive email and customer personalization programs.

·       Sold over 250,000 Pogoplug devices using integrated campaigns and retail partnerships.

·       Drove high-ROI outsourced Public Relations and Influencer strategies.

·       Developed community forums with active and engaged membership above 45,000 members.

SEAGATE TECHNOLOGY, Cupertino, CA.                                                       10/2007 – 10/2009

Director of Product Marketing

Led positioning, demand generation and sales enablement for Seagate consumer and SMB products.

·       Led positioning, naming and launches for several new product lines that sold over 200mil/u lifetime.

·       Crafted an innovative category management approach for sales enablement, ultimately vaulting Seagate from #3 to #1 in market share (25% to 45%).

·       Successfully overhauled consumer positioning utilizing competitive analysis and market research.

HITACHI CORPORATION (HHEA), Chula Vista, CA.                                       02/2001 – 09/2007

Product Marketing Manager

Utility team member within a high-performing consumer division in the dawn of flat panel HDTV.

·       Acted as spokesperson and product trainer for events, dealer visits and partner activations.

EDUCATION

Bachelor of Arts (BA), Communications, Cal State University Fullerton

Executive Leadership Program Certification, Thayer Leadership Inc.

Leadership Development Certification, McChrystal Group